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Power Up: It’s a Mother Daughter Thing!

February 02, 2016

Construction is an industry where brick and mortar meet cutting edge technology and employment opportunities are plentiful. Yet, according to a 2014 Department of Labor report, there are 9 million people working in the construction industry, yet only 8.9 percent of them are women.

In recognition of this diversity gap, and in order to help fill the labor shortages that are currently being felt throughout the industry, Power Up: It’s a Mother Daughter Thing! came together as a fun way to educate, engage and encourage young women to consider pursuing a rewarding career in the construction industry.

We understand, most girls do not think of construction when they think of a potential career path. This is still a non-traditional path for most young women. Therefore, our goal is to:

  • Educate girls and their mothers on pathways into the construction industry
  • Engage girls and their mother through one-on-one dialogue with women and employers in the construction industry
  • Explore the construction industry with hands-on activities that reflect real-world situations

Power Up: It’s a Mother Daughter Thing! is hosted by Central Six Development Council, serving as Region 4 of the Governor’s Office of Workforce Development, Girl’s Inc. of Central Alabama, Robins & Morton and AIDT/AWTC who have come together to help address the participation of women in construction.  Together, these partners are working to educate young talent, remove barriers into the workforce, and develop a more diversified and stronger construction industry.

Target Audience: The partnership is targeting middle and high school girls in Jefferson, Shelby and St. Clair counties. Guidance counselors, career coaches and career technical education directors from local schools are encouraged to help identify participants for this event. In addition, the partnership has developed criteria that will ensure participants are diverse in age, ethnicity and socio-economic background.

What to know: Deadline for signup is Monday, February 8th. To sign up, please contact your guidance counselor, career coach, or technical advisor.

Date/Time: March 22, 2015 from
5:30-8:30 p.m.

Location: AIDT/Alabama Workforce Training Center
3500 6th Avenue S.
Birmingham, AL 35222


Power Up Flyer Parents (PDF)

Power Up Flyer (PDF)


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